憶蓮的SK-II廣告，在新加å¡ç²é¸05å¹´1-2月份最為人記得的電視廣告。

Sandy’s SK-II advertisement won the most-remembered TVC between January and February, in Singapore.

SK-II TVC Scores Top Recall
By Debbie Cai

Singapore – SK-II Facial Treatment Essence has won top honours for its “Sandy Lam” commercial as the most -remembered TVC between January and February as part of the third in a series of AdTrack surveys collated by MediaCorp TV and held as part of research company Synovate’s monthly omnibus survey.

“I would attribute this result really to the strength of Sandy’s testimonial for SK-II’s Signs Uplifter product—which captured her true personality and experience—driving its memorability,” said Rameet Kaur, SK-II Brand Manager, Procter & Gamble. “The creative team at Leo Burnett captured this beautifully in the advertising.”

The research project involved MediaCorp TV providing a list of TVCs to Synovate, which polled 1,000 adults between the ages of 15 and 64 on their best-remembered ads.

AdTrack results – Jan04/Feb05
Rank Product/Brand Creative Agency Media Agency Recall %
1 SK-II Facial Leo Burnett Zenith Media 76% Treatment Essence – Sandy Lam
2 Shop N Save Dimension 8 Mediaedge:CIA 75% – Lunar New Year
3 OSIM - iSqueez/ Publicis Eureka Optimedia 74% iPamper/iDesire
4 Tiger Beer – Batman BBDO Mindshare 71%
5 Ferrero Rocher McCann-Erickson Universal 71% Chocolates McCann – Wedding
6 Carlsberg – I Do I Do Carat Media Carat Media 69%
7 M1 Brand – CNY/ TBWA Optimum Media 68% Rooster Direction
8 Bio-Essence Face Yes 21 Mediawise 66% Lifting Cream – Aileen Tan
9 Citigems Jewellery Saatchi Lab Zenith Media 66% – Best Friends
10 McDonald’s – Chicken Leo Burnett Optimum Media 64% Prosperity Burger Direction
11 Bee Cheng Hiang Caldecott Mandarin 64% – My Only Choice Productions Int’l Advertising
12 McDonald’s – Beef Leo Burnett Optimum Media 64% Prosperity Burger Direction
13 Extrim Slimming Yes 21 Mediawise 64% Pill/Cream – Couple
14 Pizza Hut – Rich BBDO Mindshare 62% Gold Crust
15 New Moon Abalone Yes 21 Mandarin 61% – Fann Advertising 57%
16 McDonald’s Leo Burnett Optimum Media -Delivery Service Direction
17 Dettol Skincare Conquest Marketing Reckitt 57% – Shower Foam Benckiser
18 New Moon Bird’s Yes 21 Mandarin 54% Nest – Fann Advertising
19 Canon – Digicam/ Dentsu Dentsu 53% Photocopier
20 Flying Man Creads Advertising Creads 53% Fragrant Rice Advertising – AngBao/Whoosh

Source: jeff/sandyandme.com